Creative Rhetoric

‘Different artists often have quite divergent conceptions of what they are doing’

                Harrison-Barbet, 1990

Renzo Rosso’s Creative Rhetoric

-          Practice-based beginning (school of Fashion)

-          Best idea – always next creativity, art is beyond definition and constantly changing

-          Be Stupid – use your heart not your head, expressionist theory, linked to romanticism idea that creativity  is a knowledge, obtaining activity opposition to rational sciences

-          Work in teams- be collaborative

Mimesis

-          Plato’s problem with creativity

-          Republic – ideal society (critique of democracy)

-          Metaphysics – forms

-          Physical world mimics the real

-          Art imitates an imitation

-          Art mimics the sensory world

-          Creativity merely a technical skill

-          Denied creativity’s knowledge – producing capability

-          Dichotomy physical not mental activity

Academics talk about creativity as

-          Complex and dynamic concept

-          Subjects of history of art and aesthetics

-          Nine rhetorics of creativity – theoretical framework of lecture

Nine rhetorics of creativity

1-      Creative genius

2-      Democratic and political creativity

3-      Ubiquitous creativity

4-      Creativity for social good

5-      Creativity as economic imperative

6-      Play and creativity

7-      Creativity and cognition

8-      The creative affordances of technology

9-      The creative classroom

Romanticism

-          Involves looking at how art and creativity are made

-          Redefined the role of the artist

-          Rejects Platonic theory, suggests art as the most important knowledge- generating discipline

-          Artist as a creator not as an imitator

-          Artists should break rules and define them, in turn expanding the discipline